Facebook Offering Businesses $500 to Monitor Their Phone Calls
January 27, 2012 by Jeff Klein
Filed under Social Media
I just received an email from Facebook offering one of my social media clients a $500 advertising coupon if he agrees to participate in Facebook’s Call Tracking Study.
The goal of the month-long study is “to understand how many phone calls local businesses receive as a result of their Facebook Page.”
What facebook wants my client to do is replace the phone number on their Facebook fanpage with the special Facebook issued tracking number. Calls to the number will still be routed to my client’s business. Facebook claims they are just “monitoring usage”. According to their website, “Facebook will primarily log the number of phone calls made from the special number on your page. We will not record or listen to your calls.”
Unfortunately the study is only open to a small group of businesses who have been invited to participate. No information was given as to what the criteria were for selecting my client’s business.
You can learn more about Facebook’s Call Tracking Study on their website.
Would you route your business phone calls through facebook and let them monitor them? I guess it depends on how many calls you receive from your facebook page. Maybe you should conduct a research study to find out.
I just got a request too. Was searching the net to see if it was legit. Found your post. Thanks.
Hi! Glad to find this post. I’m a portrait artist with a Facebook page for my business, which includes private art lessons. The page gets a lot of traffic from students, family and friends of students, etc. $500 is a nice chunk of change for advertising. I’ll take it!
I think I would take it too, if it was offered to me. Remember, this is only open to those businesses Facebook invites to participate.
Just got the same request. Searching to see if this is for real. Jeff, do you think it is something that will work?
Are you asking if I think the research study will be effective? If I think you’ll actually get your $500 ad coupon? Or if I think the $500 will bring a significant return?
I got one today, too, and thought it was a scam as the offer seems too good to be true. I have a business page with over 1100 fans that deals with bird / parrot themed antiques & collectibles and currently run a Facebook ad for my page. Thought I’d mention the above in case that was part of FB’s decision making process…..
Thanks for sharing Jenifer. Best of luck with your business.