Comments on: Microsoft Bing – Is Good, Good Enough?

By: dan whinery

dan whinery — Fri, 16 Oct 2009 17:00:52 +0000

bing is the worst search engine i’ve ever had to use!i like to do a search and get what i’m looking for!

By: Jeff Klein

Jeff Klein — Tue, 04 Aug 2009 13:25:28 +0000

Ote, Thanks for reading my blog. I am not sure what you’re saying. Is there a grammatical mistake in my post?

By: ote tatsuya

ote tatsuya — Tue, 04 Aug 2009 05:27:36 +0000

ehmm…is that will have enough power to beat google?i guess not

By: How I Lost 30 Pounds in 30 Days Without Diet

How I Lost 30 Pounds in 30 Days Without Diet — Fri, 24 Jul 2009 15:20:26 +0000

Thanks for posting about this, I would love to read more about this topic.

By: Jeff Klein

Jeff Klein — Tue, 30 Jun 2009 18:45:58 +0000

Thanks for your comment Terrence. You have to love the sense of entitlement executives feel when it comes to search engine rankings. I remember trying to answer the same questions back at Lens Express. And that was 9 years ago. Some things don’t change.

You’re approach is exactly right. “Organic optimization + inbound links + social media”. That is the formula for success in the search engines.

Thanks also for the link to bingle. I’ll check it out.

By: Jeff Klein

Jeff Klein — Tue, 30 Jun 2009 18:40:23 +0000

Thanks Eric. Yes, I did hear about Microsoft’s “borrowing” Kayak’s look and feel. It wouldn’t surprise me. Microsoft has a long history of this type of “development”. To be fair, a lot of technology companies engage in similar behavior. That doesn’t make it right. I’m just poiting out that Microsoft is not alone. They just tend to get the most publicity due to their position in the industry.

By: eric zaner

eric zaner — Tue, 30 Jun 2009 13:27:11 +0000

Have you looked at their travel meta search? Their UI looks eerily familiar to Kayak. In fact several travel industry veterans originally thought Microsoft licensed it from Kayak (No truth to this). Check out this article…
http://www.wired.com/epicenter/2009/06/kayak-bing/

Eric

By: t2fsu

t2fsu — Tue, 30 Jun 2009 11:34:19 +0000

Hey Jeff!

Great article here. I already got the obligatory “Company-big-wig-stroll-into-office-and-ask-why-are-we-getting-outranked-on-this-new-BING-thing” along with the sub-comment “What is it anyways?”

I replied with a detailed explanation including many of the points you mention here and a suggestion that since Google is still the King of Search (for now) we may want to not alter the strategy just yet… plus, just how would one optimize exclusively for this engine (and why?)

My final thoughts are that good common sense organic optimization, coupled with a strong inbound linking effort and social media play will win the day for us.

P.S. I also showed them the “Bingle” page (bingle.pwnij.com/) that allows you to compare Google and Bing search results, which helped allay their concerns for now…

t2fsu