Rolling out a new website is much the same as opening a traditional storefront for the first time. You have to get the word out to as many people as possible so they can come see what you have to offer. When promoting your website, you will want to use a combination of web-only and traditional marketing methods. Here are a few tips to consider for promoting your site in the best manner possible.
Read the full post - 10 Tips for Effective Website Promotion
According to a recent article on Mashable.com, an internal Google document was obtained by Ad Age that details the companies spending the most of Google AdWords in June 2010. While the biggest spending companies (AT&T Mobility, Amazon, eBay, and BP) may not be surprising, the amounts these companies are spending are truly staggering.
Supporting the release of the iPhone 4, AT&T Mobility claimed the top spot spending just over $8 million on search ads. Remember, that’s just for one month.
Read the full post - Big Brands Spending Millions Per Month on Google AdWords
I am beyond excited that Duke won it’s fourth NCAA Championship last month over a tough Butler team. What an exciting game. I’m so proud of the Duke program and their journey this season.
As many of you know, I am the Webmaster for Coach K’s Official website, CoachK.com. I thought I would share what’s been going on with his site during Duke’s Championship run.
Read the full post - Duke’s Championship and CoachK.com
There’s a lot of buzz right now about a new info product the reveals a secret “backdoor” into Google advertising. The secret allows you to specifically target your ads to appear in Gmail. While the search volume is lower for Gmail, it is highly targeted traffic.
The $97 info product is by Ryan Deiss and is available at GmailMindTricks.com (not an affiliate link) if you’re interested.
If you’d like to know how to make your ads appear in Gmail without spending $97, check out this YouTube video posted by Austin Lau, an Agency Media Planner at Google.
Read the full post - How to Target Gmail with Google AdWords