Big Brands Spending Millions Per Month on Google AdWords

According to a recent article on Mashable.com, an internal Google document was obtained by Ad Age that details the companies spending the most of Google AdWords in June 2010. While the biggest spending companies (AT&T Mobility, Amazon, eBay, and BP) may not be surprising, the amounts these companies are spending are truly staggering.

Supporting the release of the iPhone 4, AT&T Mobility claimed the top spot spending just over $8 million on search ads. Remember, that’s just for one month.

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Duke’s Championship and CoachK.com

I am beyond excited that Duke won it’s fourth NCAA Championship last month over a tough Butler team. What an exciting game. I’m so proud of the Duke program and their journey this season.

As many of you know, I am the Webmaster for Coach K’s Official website, CoachK.com. I thought I would share what’s been going on with his site during Duke’s Championship run.

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How to Target Gmail with Google AdWords

There’s a lot of buzz right now about a new info product the reveals a secret “backdoor” into Google advertising. The secret allows you to specifically target your ads to appear in Gmail. While the search volume is lower for Gmail, it is highly targeted traffic.

The $97 info product is by Ryan Deiss and is available at GmailMindTricks.com (not an affiliate link) if you’re interested.

If you’d like to know how to make your ads appear in Gmail without spending $97, check out this YouTube video posted by Austin Lau, an Agency Media Planner at Google.

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CoachK.com Added to the WordPress Showcase

I received word this week that the CoachK.com website I designed has been added to the WordPress Showcase. I am a huge fan of WordPress. For one of my designs to be featured in their official Showcase is very exciting.

CoachK.com is the Official Website of Duke Basketball Coach Mike Krzyzewski. If you haven’t seen the site, check it out at CoachK.com and vote it up over at the WordPress Showcase.

I’ve been working with Duke Basketball since 2004 and I’m very proud of  my association with Coach K and the program. The current design of the site, powered by WordPress, was launched in August 2009. Read my post about the site launch to learn more about my use of WordPress.

Brizzly Review: A Better Social Media Reader

People’s desire to stay connected is one reason why sites such as Twitter and Facebook are so popular.  One common characteristic people share is they want that connectivity to be as simple as possible.  This is where Brizzly comes in.  Brizzly is a Twitter and Facebook client that provides “a simple way to experience the social web”.

A web-based social reader, Brizzly is laid out in a way that just makes sense; it has a very simple interface and the site itself runs smoothly and seamlessly.  Once you create an account, it’s easy to find your way around the site.  There’s even a “Getting Started” video and help section to answer most of your questions. Brizzly’s usability is not an accident. Brizzly was created by some of the same people who built Google Reader.

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