The Title Tag: The Unused Marketing Weapon

This is a guest post by search engine marketing expert Jerry West. I’ve known Jerry since 2004 and have followed his teachings ever since. When it comes to SEO, Jerry is one of the best in the business. I am proud to call Jerry a mentor and friend.

While you may argue that if you don’t optimize your Title Tag for your targeted keyword phrase you won’t be able to rank at the top of Google, I’d reply, “You’re wrong.” When is the last time you have actually studied the search results in Google? Often, many of the top ten results do not have the keyword you searched for in the Title Tag. It’s true.

It isn’t a big secret that you can use incoming anchor text to get top rankings in Google, but making the Title Tag compelling means that you can get more clickthroughs than your competitors even if they outrank you. And that is the key: clickthroughs.

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CoachK.com Redesign Launched

I’m proud to announce the launch of the redesigned CoachK.com website. CoachK.com is the Official Website of Duke Basketball Coach Mike Krzyzewski. The site has been redesigned and updated to provide easier site navigation and incorporate database technology to automate content management, site navigation and more.

The new design replaces the original look launched in April, 2004. Advances in web technology over the past five years along with the site’s growth (over 300 pages) made the redesign necessary. In addition, I wanted to give the site a cleaner,  more modern look. Having worked closely with Duke’s athletic department on the site’s development, I am thrilled with the result.

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Microsoft Bing – Is Good, Good Enough?

Microsoft recently launched a new search engine called Bing in an attempt to directly challenge search engine giant – Google. According to Microsoft, Bing is more than a simple search engine. They claim their tool can help users move beyond the searching experience to make better and more informed decisions.

Early feedback about Microsoft’s new “decision engine” has been positive. Users report accurate search results and helpful features but is it enough to make them change their search habits?

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Facebook to Offer Custom URLs

Facebook recently announced they will soon allow users to choose a username for their account. More significant is the fact that Facebook will begin using your username in your profile page URL. This essentially allows you to create a custom URL for your Facebook profile page.

A message posted on Facebook explains, “Starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/.”

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Blogging Basics for Maximum Traffic

An obvious goal of all bloggers is to drive as many visitors to their blog as possible. In order to make your blog a success you need to generate a steady stream of targeted traffic. While there are many sources of traffic, search engines are often one of the first that come to mind. The way that you build, structure, and maintain your blog can greatly impact your search engine rankings.

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