Naturally Build Backlinks to Your Site

Most Webmasters understand the importance of backlinks for a website’s search engine rankings. Unlike on-page search engine optimization (SEO) where you have direct control to implement changes, building backlinks to your site requires the involvement of others outside your organization.

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Domain Name Basics

A domain name is a memorable web address for a particular site that can help people find you online (example: www.amazon.com or www.microsoft.com). Similar to your home’s address, a domain name is your website’s address.

You do not have to be a company or organization to register a domain name. Any individual can do so.

A domain name consists of two parts. In the case of google.com:

  • The first part, google, is a unique name reflecting the web site.
  • The second part, .com, is the extension, which often describes the website category. “.com” for example stands for “commercial.”
  • .com, .net, .org are the most popular extensions in the United States. Many others are available however including .biz, .info, .name, and .pro.
  • “http://” and “www” are not part of the domain name.

You might choose a domain name based on your own name, the name of your company, keywords that describe your business, even a short phrase— anything that will make your web address easy to remember.

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Web Design Best Practices

In today’s world, the web plays an extremely vital role in the way business and life is run. In the last 10 years, the web has revolutionized the way people shop, go to school, find directions and even find relationships. This is because the web is the world’s largest single network of information. As a result of the web’s popularity, many businesses have found it almost a necessity to have their own website. When embarking on having a website for your self or your business, there are certain best practices that dictate whether your web presence will be a success of a failure. We will examine what makes good websites as far as their design and usability is concerned.

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