January 19th, 2010|
Jeff Klein |
5 Comments
There’s a lot of buzz right now about a new info product the reveals a secret “backdoor” into Google advertising. The secret allows you to specifically target your ads to appear in Gmail. While the search volume is lower for Gmail, it is highly targeted traffic.
The $97 info product is by Ryan Deiss and is available at GmailMindTricks.com (not an affiliate link) if you’re interested.
If you’d like to know how to make your ads appear in Gmail without spending $97, check out this YouTube video posted by Austin Lau, an Agency Media Planner at Google.
Read the full post - How to Target Gmail with Google AdWords
December 31st, 2009|Jeff Klein |
No Comments
I received word this week that the CoachK.com website I designed has been added to the WordPress Showcase. I am a huge fan of WordPress. For one of my designs to be featured in their official Showcase is very exciting.
CoachK.com is the Official Website of Duke Basketball Coach Mike Krzyzewski. If you haven’t seen the site, check it out at CoachK.com and vote it up over at the WordPress Showcase.
I’ve been working with Duke Basketball since 2004 and I’m very proud of my association with Coach K and the program. The current design of the site, powered by WordPress, was launched in August 2009. Read my post about the site launch to learn more about my use of WordPress.
October 12th, 2009|Guest Post |
4 Comments
This is a guest post by search engine marketing expert Jerry West. I’ve known Jerry since 2004 and have followed his teachings ever since. When it comes to SEO, Jerry is one of the best in the business. I am proud to call Jerry a mentor and friend.
While you may argue that if you don’t optimize your Title Tag for your targeted keyword phrase you won’t be able to rank at the top of Google, I’d reply, “You’re wrong.” When is the last time you have actually studied the search results in Google? Often, many of the top ten results do not have the keyword you searched for in the Title Tag. It’s true.
It isn’t a big secret that you can use incoming anchor text to get top rankings in Google, but making the Title Tag compelling means that you can get more clickthroughs than your competitors even if they outrank you. And that is the key: clickthroughs.
Read the full post - The Title Tag: The Unused Marketing Weapon
August 11th, 2009|Jeff Klein |
5 Comments
I’m proud to announce the launch of the redesigned CoachK.com website. CoachK.com is the Official Website of Duke Basketball Coach Mike Krzyzewski. The site has been redesigned and updated to provide easier site navigation and incorporate database technology to automate content management, site navigation and more.
The new design replaces the original look launched in April, 2004. Advances in web technology over the past five years along with the site’s growth (over 300 pages) made the redesign necessary. In addition, I wanted to give the site a cleaner, more modern look. Having worked closely with Duke’s athletic department on the site’s development, I am thrilled with the result.
Read the full post - CoachK.com Redesign Launched
