Affiliate Fuel “Changing Focus”

March 26, 2009 by  
Filed under Affiliate Marketing

Ad network Affiliate Fuel is suspending their relationships with publishers as of April 1, 2009.

An email sent to all affiliates yesterday explained that “Experian Interactive Media, who owns Affiliate Fuel, has decided to take a different direction with our affiliate network.  We are changing our focus from an affiliate network to an internal marketing channel….As of 4/1/09, your Affiliate Fuel login will no longer work and your account will not be credited for any activity as of this date.”

Affiliate Fuel publishers who generated leads in the month of March will receive their final checks on or around April 15.

I’ve been working with Affiliate Fuel since December of 2004. I’ve enjoyed a great working relationship with them due to their professionalism, competitive payouts, and reliable payments. While I am disappointed to see Affiliate Fuel go, I am also not completely surprised. About three months ago, I began noticing some changes. First I saw a significant decline in the conversion of their offers. Also telling was the number of offers available in my market (education) decreased by approximately 40% during this time.

One lesson from traditional business that can be applied here is the idea of not putting all your eggs in one basket.

Early in my affiliate marketing career I worked with only one affiliate network. As my business matured, and I learned more about the industry, I realized there were other networks with similar types of offers. Better yet, these other networks were offering payouts significantly higher than what I was making at the time.

The same can be said of the traffic coming to your site. If you are relying solely on natural traffic from Google, what will happen to your business revenue when (not if) Google changes its algorithm and your ranking / traffic decreases.

What is your approach to your affiliate marketing business? Do you work exclusively with one network or traffic provider?

Comments

3 Responses to “Affiliate Fuel “Changing Focus””
  1. eric zaner says:

    Interesting post Jeff. What is your view from the advertiser side of things and not the publisher? Good luck to your dookies tonight!
    Eric

    • Jeff Klein says:

      Thanks for the comment Eric. Not sure I understand your question. Are you asking what I think about Affiliate Fuel’s decision to change the focus of their program? Hard to say without knowing what they will be focusing on instead. I imagine they feel they can generate more revenue in other areas of the company. The CPA affiliate market has become increasingly more competitive in the last 12-24 months in terms of the number of agencies. It’s possible they were facing increased competition from other agencies as well as the challenge of retaining their top publishers. Hope the little one is doing well.

  2. syadiashare says:

    Blog walking…. Jeff, Nice to know you.
    by the way… i need friends,  writer in english language for my personal web, can you help me jeff… but my web is not a commerciality so there is no earning from there. You know i cannot speak english well .. wkwkwkw.. :P
    You can make a yourself review at my web included backlink too….
    Thank you very much.
    syadiashare

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