Facebook Offering Businesses $500 to Monitor Their Phone Calls

I just received an email from Facebook offering one of my social media clients a $500 advertising coupon if he agrees to participate in Facebook’s Call Tracking Study.

The goal of the month-long study is “to understand how many phone calls local businesses receive as a result of their Facebook Page.”

What facebook wants my client to do is replace the phone number on their Facebook fanpage with the special Facebook issued tracking number.

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Social Media vs Your Website

I found an interesting article tonight about the rising popularity of social media as compared with traditional websites. According to the Wall Street Journal, some large companies such as Starbucks and Coca-Cola receive up to 20 times as much traffic to their facebook pages as to their corporate websites.

I knew companies were increasingly utilizing social media websites such as facebook and twitter to connect with customers. I had no idea that in some cases these social media sites were outperforming these companies corporate websites… and to such an extent.

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Website Traffic Tips: Yahoo Answers

Yahoo Answers is a great place to generate traffic to your sites, because no matter what niche or topic your website is about, there are probably people asking questions about it. If you can answer them effectively, it will help you get both direct traffic and long-term backlinks to your website. Let’s look at how to use it effectively.

The first thing to keep in mind is that you need to be able to provide some value. It’s a give-and-take situation – you’re giving useful information and in turn you’re “taking” traffic and backlinks.

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Website Traffic Tips: Pay Per Click (PPC) Marketing

Pay Per Click, also known as PPC, is one of the fastest ways to generate traffic to your website. The downside, of course, is that it will cost you money so you’ll need to be sure you either have some money to invest up front, or a way to make money from those visitors to cover the cost of your ads. Let’s look at how you can use pay per click marketing most effectively.

There are quite a few PPC sites, but the most widely used are Google Adwords and Yahoo/Bing adCenter. Facebook advertising is also growing quite fast so it’s another option to consider.

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Generate Free Website Traffic With SEO

SEO, or search engine optimization, is one of the most widely-used traffic generation methods. Because the traffic is free, many people prefer it to paid advertising like pay-per-click or banner ads. Let’s look at some of the ways to increase your traffic through SEO.

It should be mentioned that SEO is an element of search engine marketing, also known as SEM. SEM is an umbrella term for lots of specific techniques including:

  • Article marketing
  • Linkwheels
  • Social bookmarking
  • Video marketing

All of these methods (and a number of others) will help to improve your SEO results, and you should be using multiple techniques on your sites.

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